In this episode, Stephanie McCracken sits down with Jonathan Morris, Owner and President of Legato Travel, during the Las Vegas Travel Agent Forum to discuss what host agencies do, how advisors can evaluate their options, and why simplifying business operations can help travel professionals thrive.
Jonathan shares the story behind Legato Travel, a host agency built with an advisor-first philosophy and a focus on removing friction through technology, training, and personalized support. The conversation explores what makes Legato different, including its 90/10 commission model, no monthly or annual fees, no sales quotas, and a commitment to maintaining strong relationships with both advisors and supplier partners.
Topics covered include:
- What a host agency is and why advisors need one
- How Legato Travel supports independent travel professionals
- The role technology should play in simplifying business operations
- Industry partnerships with platforms like Tern and TravelFee
- Why relationships remain critical in the travel industry
- Advice for new advisors choosing a host agency
- Elevating the profession from travel agent to travel professional
About Travel Show Marketing Group: Since 2009, Travel Show Marketing Group has partnered with tourism clients around the world to engage and empower the North American Travel Agent community through education, networking, and global experiences. Through a portfolio of trade shows, niche events, and immersive programs, TravelSMG creates opportunities for meaningful connections that help travel professionals grow their business.
Learn more about Legato Travel: https://legatohost.com/about-us/